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Thursday, April 28, 2011

Pete Froslie Lecture

Pete Froslie
On the 29th of March, Pete Froslie discussed many of his art works and current projects that he is working on.  Froslie is a digital artist that started working with electronics.  He first began working with toys and animating them in odd ways.  One of the first projects that he discussed was the etch-a-sketch project.  This consisted of different etch-a-sketch pads automated by machines that turned the knobs.  During this time he enjoyed working with toys and importing them from other countries.  The next project he talked about consisted of toy cows that were hot wired to a decomposing beef heart.  This beef heart was sealed in a jar and as it decomposed it would make the cows moo and kick their legs.  After this he started to focus on floor games and emulating life, specifically toy soldiers. 
However, one of the more important projects that he talked about was his recreation of the character William Booth.  His attempt was to find a way to take this subtle and boring character, and create something that people would actually enjoy and want to participate.  He realized that fandom was the key to moving Booth.  He did this by trying to make Booth “cool”.  Much like role playing games, he created a manual describing how Booth works. From there he continued expanding on the idea creating games and bigger art pieces.  He then started a comic series that is not yet finished.  This comic series appeared to be very modern looking and appealing to younger generations.  The latest part of the project that he has worked on is creating an iPhone app to go and see Booth in the very shop he worked in; somewhat like an augmented reality.  This implementation of  the new technology that is continually advancing is exactly what Froslie needs to start gathering the fan base that this project needs for growth. I asked Mr. Froslie how long he plans to continue this project. His response was that he isn’t exactly sure but that he will continue this as long as he can to try and make it go viral.    

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